TY  - BOOK
AU  - Kotter,John P.
AU  - Whitehead,Lorne A.
TI  - buy-in: saving your good idea from getting shot down 
SN  - 9781422157299
U1  - 650.1 23
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Sales promotion
KW  - Creative ability in business
KW  - Public relations
ER  -