TY  - BOOK
AU  - Matisloff,Eric
AU  - Karlins,David
TI  - Adobe analytics
T2  - For dummies 
SN  - 9781119446088
U1  - 006.312 23
PY  - 2019///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Adobe Photoshop elements.
KW  - Web usage mining.
KW  - Internet marketing
KW  - Data processing
KW  - Business planning
KW  - Consumer profiling
KW  - Handbooks and manuals
N1  - Includes index.; "Learning made easy"--Cover
N2  - Use Adobe Analytics as a marketer —not a programmer! If 
you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.
ER  -