Arnold, David,  <br/><br/>
The handbook of brand management 

 - 253 pages ;   23 cm 
<br/><br/><label>ISBN: </label>0091749239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827